Everyone give a big clap to MAC for collaborating with 90-year-old style icon Iris Apfel. I think that this is a bold and powerful step for MAC. The bright and colorful 20-piece collection, set to debut in January, includes hues named after birds such as: Toco Toucan, Pink Pigeon, Diamond Dove and Scarlet Ibis.
It’s so wonderful to see fashion brands recognizing women of a certain age. Personally, although they are fly, I am a little tired of seeing just the Gossip Girl types covering every magazine and display ads. By collaborating and also using Apfel in the promotion, I hope this is a sign that brands are finally recognizing that women over 40 and way beyond are still interested in beauty and fashion.
Here is a preview of the collection: