I am beginning to realize that readers don’t necessarily view “sponsored” content positively on blogs. However, the reality is that many of us that have self-hosted blogs and/or use premium plugins to enhance our sites incur expenses that run into the hundreds. Style bloggers, food bloggers and local content bloggers in my opinion incur the most costs because we have to constantly invest money in clothes, accessories, and ingredients (or restaurant bills) for our content. There are also equipment (cell phones, tablets, desktops, etc) and travel (gas, hotel, conferences, events) that many of us incur all in the name of our blogs.
There are also a lot of people, like myself who use their blogs as a side hustle. I also know a lot of women who are full-time bloggers and view their blogs as an entrepreneurial endeavor. Adding sponsored content to our blogs is one of the best ways for us to recoup our costs and/our meet our personal goals. I guess the fear is that bloggers lose their objectivity when we publish paid content. This is not true. I try to remain as objective as possible when I review products on my blog. The reality is that many of us chose not to publish our negative reviews of products and tend to publish reviews on items that we honestly like and believe will and can add value to you, our readers.
With that said, Monday’s blogtrends chat focused on bloggers working with brands. I would like to thank Blogtrends for allowing me to publish the highlights of the discussion so that readers and bloggers alike can have an insight into how this works, what our thoughts really are, etc.
Please feel free to post your reactions in the comments below. By the way blogtrends chat occurs every Monday at 9pm EDT on twitter. Use #blogtrends hashtag to follow.