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One Direction Releases Makeup Line

A press sample was provided courtesy of Brandbacker. The opinions expressed within are my own.


One Direction has expanded their merchandising to include something that they know their tween fan base would definitely love, Makeup by One Direction. Yes, you read that right, the famous boy band that got their start on the U.K. franchise of the X-factor released three limited edition makeup kits last month here in the U.S. The kits will be released worldwide soon, I’m sure in time for the upcoming big holiday season.

The three kits are:

Take Me Home


•‘Kiss You’ Liquilights glow gloss: Orange glitter rush lip gloss that glows to neon yellow under UV light

•Eyeshadow palette containing: 
Back For You – Velvet creme
Change My Mind – Peachy shimmer
C’Mon C’Mon – Soft taupe
Little Things – Smokey brown
Take Me Home – Golden glitter creme
‘Last First Kiss’ – Nude pink sheer lipstick

•‘Little Black Dress’ – Volumising black mascara

•‘Live While We’re Young’ – Multi Dimensional gold glitter nail polish

•‘I Wish’ – Chocolate brown eye and body crayon

Midnight Memories


•‘Through The Dark’ Liquilights glow gloss: Electric glitter poppy lip gloss that glows to neon red orange under UV light

•Eyeshadow palette containing:
Little White Lies – palest warm grey
Dont Forget Where You belong – Soft pink shimmer
Half A Heart – Metal grey
Strong – Charcoal black matte shimmer
Midnight Memories – Silver glitter creme

•‘Best Song Ever’ – Crimson red creme lipstick

•‘Little Black Dress’ – Volumising black mascara

•‘Right Now’ – Metallic steel nail polish

•‘Better Than Words’ – Black eye and body crayon

Up All Night


Taken’ Liquilights glow gloss: Powerhouse glitter pink lip gloss that glows to neon orange under UV light

•Eyeshadow palette containing: 
More Than This – Soft blushing pink, Gotta Be You – Silvered taupe shimmer, Save You Tonight – Shimmering turquoise blue, Another World – Royal blue shimmer. Up All Night – Sapphire glitter creme

•‘I Should Have Kissed You’ – Bubblegum pink creme lipstick

•‘Little Black Dress’ – Volumising black mascara

•‘Na Na Na’ – Aqua blue metallic chrome nail polish

•‘Stand Up’ – Dark denim eye and body crayon

My thoughts:

I received a free sample of the Take Me Home kit from Brandbacker as part of this promotion. It’s nicely packaged in a metallic {vintage lunch box feel} container that can be and will be repurposed later on. This kit was clearly packaged for and is ideally suited for a tween girl but believe it or not I’ve been playing in it.


The Last First Kiss lipstick is very sheer and is more of a tinted chapstick than lipstick. The gloss is something you can steal or borrow from your daughter. It’s actually ok, but be warned that it glows to neon yellow in the dark.

The eye-shadow kit is actually ok. It’s a neutral palette {browns and peachy colors} that would work best, I think on lighter skin tones. I love the brush on the mascara, it’s built for tiny lashes and really coats the lashes well. I dipped my angled eyebrow brush in the chocolate crayon to fill in my eyebrows. The nail polish is a clear glitter nail polish that looks great alone or as the top coat of another polish.

You can get the collection at the following stores: Macys, Stage, Dillards, Beauty Brand and Lord & Taylor.

XoXo, Natasha

Disclosure: A press sample was provided courtesy of Brandbacker. The foundation and blush seen in the above photographs are not part of the One Direction Makeup kits. 

About Natasha Samuels

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